Style setter for the New Balance WRPD release

The style setter was created for a new launch of the New Balance WRPD trainer. The brief was a look book style creative, with minimalist embellishments to compliment the imagery. I focussed on the colour palette from each shoe as a base and made sure to include the size? x New Balance logo on each asset to suit the brand guidelines. Presented below is the banner rollout, social media carousels and out of home assets.